Public service as public relations is a shallow exercise that betrays the revered place of serving humanity in Islam. If the upcoming Muslim Serve 2010 efforts don’t include a plan of action (and a sincere commitment) for sustained service beyond 9/11/10, then those organizing this effort should stop right now. If 9/11/10 is just a photo opportunity, then skip it.
Muslim Serve 2010 is a grassroots effort to encourage American Muslims to dedicate 9/11/10 to public service. It’s premised on a Quranic exhortation to combat evil with good. It’s a public relations effort timed on a national day of mourning that, by chance this year, coincides with the post-Ramadan holiday of Eid ul-Fitr.
The motivation to do something positive on this day is completely understandable. This year, perhaps more than any other since 2001, anti-Muslim and anti-Islam bigotry is raging in pockets around the country. The hubbub around the so-called “Ground Zero Mosque” shows few signs of abating in the coming days. Random acts of violence against American Muslims like the vicious stabbing of a New York City cabbie are happening all over the country. On 9/11 a Taliban-esque Christian preacher plans to burn copies of the Holy Quran in Florida. The Islamophobic inspired criminal behavior is frightening.
A day of service on 9/11, juxtaposed to the Florida Quran burning, will garner some positive media attention. It may result in some local newspaper articles and a few 15 second video clips on the evening news. The positive spin, however, will be short-lived and in-effective.
Americans on the fence about their views of Muslims may re-evaluate the hateful messages in the media as a result of some good works by Muslims as part of Muslim Serve 2010. But how long will that last? One day of service, even if it’s a coordinated, nationwide effort, is still just one day.
Muslims’ service for humanity is an antidote for the rabid hatred that infests communities across America, but it has to be sustained service in order to cure this disease. The service has to be borne of a sincere desire to help others and not simply a feel good activity or, worse, a PR stunt.
There are numerous Muslim individuals and Islamic organizations across the country that are serving humanity everyday. Masjid Dawah, UMMA Center and IMAN come to mind. They are all worth checking out. They are models of what Muslim public service should be.
Masjid Dawah is an storefront mosque on Chicago’s west side. Compared to many other mosques in and around Chicago, it’s not much to look at, but the heart and soul of Masjid Dawah isn’t in its bricks and mortar, but in its daily efforts to serve the people around it. Masjid Dawah provides free meals every week to the hungry in the community. The only criteria is need. One need not be a Muslim to receive Masjid Dawah’s help.
UMMA Center is a community resource center in Waukegan, Illinois. UMMA stands for United Muslim Minority Alliance. UMMA Center runs a food pantry and provides GED classes and job training for those in need within the Waukegan community. They work with people in need without regard to religion. Many of the people benefiting most from UMMA Center’s services are non-Muslims.
IMAN stands for Innercity Muslim Action Network. IMAN is based in and serves a portion of Chicago’s south side. It is one of the most well known and well regarded Muslim public service organizations in the country. One of its most impressive services is a free medical clinic for the residents living around IMAN. Among other things, IMAN provides free access to quality healthcare to the poor and uninsured families. And again, many of the people IMAN serves are non-Muslims.
Masjid Dawah, UMMA Center and IMAN will be serving the community on 9/11/10. But that’s a given, since they serve humanity on the remaining 364 days of the year as well. And that’s how it should be. A long-term and sustained commitment to service is the way to make a lasting and positive impact on those touched by their good works.
In addition to these three institutions, there are thousands of American Muslims who quietly perform their public service regularly as well. They don't issue press releases when they volunteer at the local homeless shelter. There are no cameras when they drop off the weekly collection of nonperishable and healthy foods to the local food pantry either. It just gets done, and the people who see it know that these are Muslims and the sincere and sustained acts of kindness open their non-Muslim neighbors hearts and minds to a different and more accurate perception of Muslims and Islam. But thousands in a community of 6 million is not enough and until Muslim leaders and mosques make sustained public service a cornerstone of their religious obligation, the numbers will not grow.
Doing some form of public service on 9/11 is a good start. But it has to be done for the right reasons. And it has to continue on the next day or the following week or on some other reasonable timetable all year round.
Muslim community leaders should build on the Muslim Serve 2010 campaign by using it as a starting point for a discussion on how American mosques can better utilize their space to provide services to their surrounding communities throughout the year.
Muslim Serve 2010 as a PR effort is a bad idea. But used as a catalyst for individual and institutional public service by Muslims for humanity, it is a great first step in the right direction.
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